Tradicionalni recepti

Evo kako izgleda najveći Chick-fil-A na svijetu

Evo kako izgleda najveći Chick-fil-A na svijetu

Novi restoran nedavno je otvoren na donjem Menhetnu

Novi restoran ima pet spratova.

Petospratni Chick-fil-A otvoren je u New Yorku 29. marta. Na više od 12.000 kvadratnih metara, nova lokacija u donjem Manhattanu najveći je lanac piletine koji je ikada izgrađen. Vlasnik i operater Luke Cook stanovnik je centra grada i radi s Chick-fil-A kao član tima ili korisnik franšize više od 10 godina.

Chick-fil-A u ulici Fulton Street viši je nego širok (točnije 15 stopa), pa su dizajneri upotrijebili prozore od poda do stropa na svakom nivou i krovni prozor iznad stubišta kako bi omogućili što prirodnije osvjetljenje i stvoriti iluziju dodatnog prostora. Ovaj element dizajna uključen je zbog lokacije zgrade u središtu tamnog gradskog bloka.


Novi FiDi spot ima dva sprata za kuhinjski prostor i tri nivoa za goste, uključujući poluprivatnu višenamjensku prostoriju za koju se očekuje da će se koristiti za grupne sastanke. Kupci koji posjećuju krovnu terasu-koja je otvorena samo za vrijeme toplog vremena-doživjet će "neometan" pogled na toranj slobode Svjetskog trgovinskog centra. Potrošači mogu posjetiti restoran u ulici Fulton Street 144 od ponedjeljka do petka od 6:30 do 22:00.

Za više informacija o brendu brze hrane u kojem se ova priča o osjećaju dobro spustila, evo 10 stvari koje niste znali o Chick-fil-A.


U ratu brze hrane pobjeda ide onima koji imaju male piliće

Titani brze hrane, upleteni u bitku sa sendvičima od piletine, pokušavaju međusobno pobijediti malo oružje.

Male kokoši, čije se grudi od četvrt kilograma savršeno uklapaju u lepinju, pokazale su se bitnima za ratne napore. Pritom je sve teže doći do njih.

Nedostatak manjih ptica izbacio je iz vida Popeyesov izazov aktuelnom prvaku Chick-fil-A prošlog ljeta, a većina sitne peradi prodaje se u trgovinama, a ne u lančanim restoranima. Sada će se ponuda dodatno testirati jer sve više konkurenata uskače u sukob.

McDonald's Corp., najveći svjetski lanac restorana, testira nove sendviče od pržene piletine u četiri grada SAD -a s dodatkom popita MSG -a, kontroverznog pojačivača okusa za koji kaže da ga ne koristi u svom nacionalnom jelovniku. Wendy's Co. ulaže sve, potrošivši 30 miliona dolara na jačanje lanca snabdijevanja piletinom.

"Potrošači ne žele velike i neukusne velike piliće", rekao je Scott Sechler, vlasnik proizvođača peradi Bell & amp Evans. Postoji „sve veća potražnja potrošača za manjim pticama vrhunskog kvaliteta“.

Piletina je dugo bila najpopularnije meso u Americi. U SAD -u se proždire više piletine nego bilo gdje drugdje u svijetu - u prosjeku 93,5 kilograma po osobi prošle godine, prema Nacionalnom vijeću za piletinu. Ptice su s godinama postajale sve veće. Današnje sorte brojlera, one uzgojene za meso, u prosjeku imaju više od 6 kilograma. 1925. godine imali su 2,5 kilograma.

Pa kako su ti lanci brze hrane tako brzo uspjeli sa svojim sendvičima od piletine? Ptice lakše od 4,25 kilograma.

Ljetni okršaj usmjerio je pažnju Big Chicken -a na manju i manje bogatu sortu. Grudi malih ptica nedavno su dostigle gotovo trostruku cijenu grudi od "jumbo" devet-metarske, što je povijesno velika razlika, kaže Russ Whitman iz istraživača robe Urner Barry.

Jumbo grudi bez kostiju u utorak su bile na rekordno niskih 87 centi po funti, dok su cijene manje verzije skočile na 2,53 dolara, najviše u godini, rekao je Urner Barry.

Što se tiče sendviča, mali je bolji. Za rezanje većeg dijela potrebno je mnogo truda, a šta čovjek radi sa trimom? Restorani žele proizvod koji je spreman za rad po pravim specifikacijama, rekao je David Maloni, izvršni potpredsjednik za analitiku pri konsultantu za lanac opskrbe ArrowStream.

"Sve je teže nabaviti tu" manju pticu ", pa plaćaju premiju", rekao je Maloni. Lanci brze hrane neće pristati na veće ptice, rekao je.

Chick-fil-A ukupna prodaja na njegovih 2.470 lokacija porasla je 13% prošle godine, potaknuta sendvičem od pržene piletine u bliskom lancu, prema podacima Technomic-a. Uspon kompanije doveo je do toga da je Mark Kalinowski iz Kalinowski Equity Research rekao da Chick-fil-A predstavlja "najveću konkurentnu prijetnju" McDonald'su u SAD-u. Kalinowski je prošle sedmice povećao dionice McDonald'sa na rejting kupovine.

Popeyes Louisiana Kitchen, u vlasništvu Restaurant Brands International Inc., rekla je da je potražnja za njegovim novim sendvičem prošlog ljeta bila toliko velika da je prošla kroz ono što je mislila da će biti nekoliko mjeseci opskrbe u 14 dana. Trebalo je do novembra da kompanija vrati sendvič. U trećem tromjesečju 2019, prodaja američkih Popeyes u istoj trgovini porasla je 10% na jedan od najvećih nivoa u dvije decenije.

KFC, kojim upravlja Yum Brands Inc., postigao je uspjeh, a prodaja sličnih trgovina pala je u prošlom tromjesečju. U oktobru je lanac rekao da njegov ograničeni vremenski sendvič sa piletinom od Cheetos-a nije privukao kupce. KFC nije odgovorio na zahtjeve za komentar.

S druge strane, McDonald's i Wendy's su se spremali. Krajem prošle godine McDonald’s je počeo s testiranjem novih sendviča od piletine u nekoliko stotina restorana, uglavnom u Houstonu, Seattleu, Knoxvilleu, Tenn. I Augusta, Ga.

Kao i Chick-fil-A, Popeyes i KFC-ali ne i Wendy's-McDonald's dodaje sendviču mononatrijev glutamat. Iako je MSG općenito siguran, prema Upravi za hranu i lijekove, njegova upotreba je kontroverzna jer se neki ljudi žale na nuspojave poput glavobolje, utrnulosti i lupanja srca.

2017. godine Wendy's je rekla da je smanjila svoju prosječnu veličinu piletine za 20% kako bi poboljšala svoju "nježnost i sočnost".

"Vidjeli smo trenutne povratne informacije od naših kupaca, koji su nam rekli da su naši sendviči u cijeloj liniji piletine sočniji i nježniji", rekla je Liliana Esposito, glavna službenica za komunikacije lanca.

Popeyes i Chick-fil-A odbili su komentirati.

Najveći američki proizvođači piletine bili su mama o zalihama malih pilića. Perdue Farms Inc. i Koch Foods Inc. odbili su komentirati. Tyson Foods Inc., matična kompanija McDonald's dobavljača Keystone Foods, također je odbila komentirati.

Jayson Penn, izvršni direktor vrhunskog proizvođača Pilgrim's Pride Corp, rekao je prošle godine investitorima da je tržište malih ptica "vrlo zahtjevno". Cijena dionica kompanije se više nego udvostručila u 2019.

Nedostatak piletine izgleda da će potrajati. Prošle godine do 16. novembra, peradarska industrija podigla je 10% više ptica iznad 7,76 kilograma, smatra se džambo, nego u istom periodu 2018. godine, rekla je Urner Barry's Whitman. Mali su zabilježili pad broja zaposlenih za 2%.

"Kakav god rast potražnje mogli imati na manjim grudima, nema nove ponude koja bi zadovoljila tu potražnju", rekao je Will Sawyer, ekonomist proteina životinjskog porijekla u ruralnoj zajmodavci CoBank ACB iz Kolorada. "Svi žele zalogaj s tog tržišta."

Vaš vodič kroz našu novu ekonomsku stvarnost.

Nabavite naš besplatni poslovni bilten za uvide i savjete za snalaženje.

Možda ćete povremeno primati promotivni sadržaj iz Los Angeles Timesa.


U ratu brze hrane pobjeda ide onima koji imaju male piliće

Titani brze hrane, upleteni u bitku sa sendvičima od piletine, pokušavaju međusobno pobijediti malo oružje.

Male kokoši, čije se grudi od četvrt kilograma savršeno uklapaju u lepinju, pokazale su se bitnima za ratne napore. Pritom je sve teže doći do njih.

Manjak manjih ptica izbacio je iz kolosijeka izazov Popeyesa aktuelnom prvaku Chick-fil-A prošlog ljeta, a većina sitne peradi prodaje se u trgovinama, a ne u lančanim restoranima. Sada će se ponuda dodatno testirati jer sve više konkurenata uskače u sukob.

McDonald’s Corp., najveći svjetski lanac restorana, testira nove sendviče od pržene piletine u četiri grada SAD -a s dodatkom MSG -a, kontroverznog pojačivača okusa za koji kaže da ga ne koristi u svom nacionalnom jelovniku. Wendy's Co. ulaže sve, potrošivši 30 miliona dolara na jačanje lanca snabdijevanja piletinom.

"Potrošači ne žele velike i neukusne velike piliće", rekao je Scott Sechler, vlasnik proizvođača peradi Bell & amp Evans. Postoji „sve veća potražnja potrošača za manjim pticama vrhunskog kvaliteta“.

Piletina je dugo bila najpopularnije meso u Americi. U SAD -u se proždire više piletine nego bilo gdje drugdje u svijetu - u prosjeku 93,5 kilograma po osobi prošle godine, prema podacima Nacionalnog vijeća za piletinu. Ptice su s godinama postajale sve veće. Današnje sorte brojlera, one uzgojene za meso, u prosjeku imaju više od 6 kilograma. 1925. godine imali su 2,5 kilograma.

Pa kako su ti lanci brze hrane tako brzo uspjeli sa svojim sendvičima od piletine? Ptice lakše od 4,25 kilograma.

Ljetni okršaj usmjerio je pažnju Big Chicken -a na manju i manje bogatu sortu. Grudi malih ptica nedavno su dostigle gotovo trostruku cijenu grudi od "jumbo" devetkandura, što je povijesno velika razlika, kaže Russ Whitman iz istraživača robe Urner Barry.

Jumbo grudi bez kostiju u utorak su bile na rekordno niskih 87 centi po funti, dok su cijene manje verzije skočile na 2,53 dolara, najviše u godini, rekao je Urner Barry.

Što se tiče sendviča, mali je bolji. Za rezanje većeg dijela potrebno je mnogo truda, a šta čovjek radi sa trimom? Restorani žele proizvod koji je spreman za rad po pravim specifikacijama, rekao je David Maloni, izvršni potpredsjednik za analitiku pri konsultantu za lanac opskrbe ArrowStream.

"Sve je teže nabaviti tu" manju pticu ", pa plaćaju premiju", rekao je Maloni. Lanci brze hrane neće pristati na veće ptice, rekao je.

Chick-fil-A ukupna prodaja na njegovih 2.470 lokacija porasla je 13% prošle godine, potaknuta sendvičem od pržene piletine u bliskom lancu, prema podacima Technomic-a. Uspon kompanije doveo je do toga da je Mark Kalinowski iz Kalinowski Equity Research rekao da Chick-fil-A predstavlja "najveću konkurentnu prijetnju" McDonald'su u SAD-u. Kalinowski je prošle sedmice povećao dionice McDonald'sa na rejting kupovine.

Popeyes Louisiana Kitchen, u vlasništvu Restaurant Brands International Inc., rekla je da je potražnja za njegovim novim sendvičem prošlog ljeta bila toliko velika da je prošla kroz, kako je mislila, nekoliko mjeseci opskrbe u 14 dana. Trebalo je do novembra da kompanija vrati sendvič. U trećem tromjesečju 2019, prodaja američkih Popeyes u istoj trgovini porasla je 10% na jedan od najvećih nivoa u dvije decenije.

KFC, kojim upravlja Yum Brands Inc., postigao je uspjeh, a prodaja sličnih trgovina pala je u prošlom tromjesečju. U oktobru je lanac rekao da njegov ograničeni vremenski rok sendvič sa piletinom od Cheetos-a nije privukao kupce. KFC nije odgovorio na zahtjeve za komentar.

S druge strane, McDonald's i Wendy's su se spremali. Krajem prošle godine McDonald's je počeo s testiranjem novih sendviča od piletine u nekoliko stotina restorana, uglavnom u Houstonu, Seattleu, Knoxvilleu, Tenn. I Augusta, Ga.

Kao i Chick-fil-A, Popeyes i KFC-ali ne i Wendy's-McDonald's dodaje sendviču mononatrijev glutamat. Iako je MSG općenito siguran, prema Upravi za hranu i lijekove, njegova upotreba je kontroverzna jer se neki ljudi žale na nuspojave poput glavobolje, utrnulosti i lupanja srca.

2017. godine Wendy's je rekla da je smanjila svoju prosječnu veličinu piletine za 20% kako bi poboljšala svoju "nježnost i sočnost".

"Vidjeli smo trenutne povratne informacije od naših kupaca, koji su nam rekli da su naši sendviči u cijeloj liniji piletine sočniji i nježniji", rekla je Liliana Esposito, glavna službenica za komunikacije lanca.

Popeyes i Chick-fil-A odbili su komentirati.

Najveći američki proizvođači piletine bili su mama o zalihama malih pilića. Perdue Farms Inc. i Koch Foods Inc. odbili su komentirati. Tyson Foods Inc., matična kompanija McDonald's dobavljača Keystone Foods, također je odbila komentirati.

Jayson Penn, izvršni direktor vrhunskog proizvođača Pilgrim's Pride Corp, rekao je prošle godine investitorima da je tržište malih ptica "vrlo zahtjevno". Cijena dionica kompanije se više nego udvostručila u 2019.

Nedostatak piletine izgleda da će potrajati. Prošle godine do 16. novembra, peradarska industrija podigla je 10% više ptica iznad 7,76 kilograma, smatra se džambo, nego što je u istom razdoblju 2018. godine, rekla je Whitman Urner Barry. Mali su zabilježili pad broja zaposlenih za 2%.

"Kakav god rast potražnje mogli imati na manjim grudima, nema nove ponude koja bi zadovoljila tu potražnju", rekao je Will Sawyer, ekonomist proteina životinjskog porijekla u ruralnoj zajmodavci CoBank ACB iz Kolorada. "Svi žele zalogaj s tog tržišta."

Vaš vodič kroz našu novu ekonomsku stvarnost.

Nabavite naš besplatni poslovni bilten za uvide i savjete za snalaženje.

Možda ćete povremeno primati promotivni sadržaj iz Los Angeles Timesa.


U ratu brze hrane pobjeda ide onima koji imaju male piliće

Titani brze hrane, upleteni u bitku sa sendvičima od piletine, pokušavaju međusobno pobijediti malo oružje.

Male kokoši, čije se grudi od četvrt kilograma savršeno uklapaju u lepinju, pokazale su se bitnima za ratne napore. Pritom je sve teže doći do njih.

Manjak manjih ptica izbacio je iz kolosijeka izazov Popeyesa aktuelnom prvaku Chick-fil-A prošlog ljeta, a većina sitne peradi prodaje se u trgovinama, a ne u lančanim restoranima. Sada će se ponuda dodatno testirati jer sve više konkurenata uskače u sukob.

McDonald's Corp., najveći svjetski lanac restorana, testira nove sendviče od pržene piletine u četiri grada SAD -a s dodatkom popita MSG -a, kontroverznog pojačivača okusa za koji kaže da ga ne koristi u svom nacionalnom jelovniku. Wendy's Co. ulaže sve, potrošivši 30 miliona dolara na jačanje lanca snabdijevanja piletinom.

"Potrošači ne žele velike i neukusne velike piliće", rekao je Scott Sechler, vlasnik proizvođača peradi Bell & amp Evans. Postoji „sve veća potražnja potrošača za manjim pticama vrhunskog kvaliteta“.

Piletina je dugo bila najpopularnije meso u Americi. U SAD -u se proždire više piletine nego bilo gdje drugdje u svijetu - u prosjeku 93,5 kilograma po osobi prošle godine, prema podacima Nacionalnog vijeća za piletinu. Ptice su s godinama postajale sve veće. Današnje sorte brojlera, one uzgojene za meso, u prosjeku imaju više od 6 kilograma. 1925. godine imali su 2,5 kilograma.

Pa kako su ti lanci brze hrane tako brzo uspjeli sa svojim sendvičima od piletine? Ptice lakše od 4,25 kilograma.

Ljetni okršaj usmjerio je pažnju Big Chicken -a na manju i manje bogatu sortu. Grudi malih ptica nedavno su dostigle gotovo trostruku cijenu grudi od "jumbo" devet-metarske, što je povijesno velika razlika, kaže Russ Whitman iz istraživača robe Urner Barry.

Jumbo grudi bez kostiju u utorak su bile na rekordno niskih 87 centi po funti, dok su cijene manje verzije skočile na 2,53 dolara, najviše u godini, rekao je Urner Barry.

Što se tiče sendviča, mali je bolji. Za rezanje većeg dijela potrebno je mnogo truda, a šta čovjek radi sa trimom? Restorani žele proizvod koji je spreman za rad po pravim specifikacijama, rekao je David Maloni, izvršni potpredsjednik za analitiku pri konsultantu za lanac opskrbe ArrowStream.

"Sve je teže nabaviti tu" manju pticu ", pa plaćaju premiju", rekao je Maloni. Lanci brze hrane neće se zadovoljiti većim pticama, rekao je.

Chick-fil-A ukupna prodaja na njegovih 2.470 lokacija porasla je 13% prošle godine, potaknuta sendvičem od pržene piletine u bliskom lancu, prema Technomic podacima. Uspon kompanije doveo je do toga da je Mark Kalinowski iz Kalinowski Equity Research rekao da Chick-fil-A predstavlja "najveću konkurentnu prijetnju" McDonald'su u SAD-u. Prošle je sedmice Kalinowski poboljšao dionice McDonald'sa na rejting kupovine.

Popeyes Louisiana Kitchen, u vlasništvu Restaurant Brands International Inc., rekla je da je potražnja za njegovim novim sendvičem prošlog ljeta bila toliko velika da je prošla kroz ono što je mislila da će biti nekoliko mjeseci opskrbe u 14 dana. Trebalo je do novembra da kompanija vrati sendvič. U trećem tromjesečju 2019. prodaja američkih Popeyes u istoj trgovini porasla je 10% na jedan od najvećih nivoa u dvije decenije.

KFC, kojim upravlja Yum Brands Inc., postigao je uspjeh, a prodaja sličnih trgovina pala je u prošlom tromjesečju. U oktobru je lanac rekao da njegov ograničeni vremenski rok sendvič sa piletinom od Cheetos-a nije privukao kupce. KFC nije odgovorio na zahtjeve za komentar.

S druge strane, McDonald's i Wendy's su se spremali. Krajem prošle godine McDonald’s je počeo s testiranjem novih sendviča od piletine u nekoliko stotina restorana, uglavnom u Houstonu, Seattleu, Knoxvilleu, Tenn. I Augusta, Ga.

Kao i Chick-fil-A, Popeyes i KFC-ali ne i Wendy's-McDonald's dodaje sendviču mononatrijev glutamat. Iako je MSG općenito siguran, prema Upravi za hranu i lijekove, njegova upotreba je kontroverzna jer se neki ljudi žale na nuspojave poput glavobolje, utrnulosti i lupanja srca.

2017. godine Wendy's je rekla da je smanjila svoju prosječnu veličinu piletine za 20% kako bi poboljšala svoju "nježnost i sočnost".

"Vidjeli smo trenutne povratne informacije od naših kupaca, koji su nam rekli da su naši sendviči u cijeloj liniji piletine sočniji i nježniji", rekla je Liliana Esposito, glavna službenica za komunikacije lanca.

Popeyes i Chick-fil-A odbili su komentirati.

Najveći američki proizvođači piletine bili su mama o zalihama malih pilića. Perdue Farms Inc. i Koch Foods Inc. odbili su komentirati. Tyson Foods Inc., matična kompanija dobavljača McDonald'sa Keystone Foods, također je odbila komentirati.

Jayson Penn, izvršni direktor vrhunskog proizvođača Pilgrim's Pride Corp, rekao je prošle godine investitorima da je tržište malih ptica "vrlo zahtjevno". Cijena dionica kompanije se više nego udvostručila u 2019.

Nedostatak piletine izgleda da će potrajati. Prošle godine do 16. novembra, peradarska industrija podigla je 10% više ptica iznad 7,76 kilograma, smatra se džambo, nego što je u istom razdoblju 2018. godine, rekla je Whitman Urner Barry. Mali su zabilježili pad broja zaposlenih od 2%.

"Kakav god rast potražnje mogli imati na manjim grudima, nema nove ponude koja bi zadovoljila tu potražnju", rekao je Will Sawyer, ekonomist životinjskih proteina u ruralnoj zajmodavki CoBank ACB iz Kolorada. "Svi žele zalogaj s tog tržišta."

Vaš vodič kroz našu novu ekonomsku stvarnost.

Nabavite naš besplatni poslovni bilten za uvide i savjete za snalaženje.

Možda ćete povremeno primati promotivni sadržaj iz Los Angeles Timesa.


U ratu brze hrane pobjeda ide onima koji imaju male piliće

Titani brze hrane, upleteni u bitku sa pilećim sendvičima, pokušavaju međusobno pobijediti malo oružje.

Male kokoši, čije se grudi od četvrt kilograma savršeno uklapaju u lepinju, pokazale su se bitnima za ratne napore. Pritom je sve teže doći do njih.

Nedostatak manjih ptica izbacio je iz vida Popeyesov izazov aktuelnom prvaku Chick-fil-A prošlog ljeta, a većina sitne peradi prodaje se u trgovinama, a ne u lančanim restoranima. Sada će se ponuda dodatno testirati jer sve više konkurenata uskače u sukob.

McDonald’s Corp., najveći svjetski lanac restorana, testira nove sendviče od pržene piletine u četiri grada SAD -a s dodatkom MSG -a, kontroverznog pojačivača okusa za koji kaže da ga ne koristi u svom nacionalnom jelovniku. Wendy's Co. ulaže sve, potrošivši 30 miliona dolara na jačanje lanca snabdijevanja piletinom.

"Potrošači ne žele velike i neukusne velike piliće", rekao je Scott Sechler, vlasnik proizvođača peradi Bell & amp Evans. Postoji „sve veća potražnja potrošača za manjim pticama vrhunskog kvaliteta“.

Piletina je dugo bila najpopularnije meso u Americi. U SAD -u se proždire više piletine nego bilo gdje drugdje u svijetu - u prosjeku 93,5 kilograma po osobi prošle godine, prema Nacionalnom vijeću za piletinu. Ptice su s godinama postajale sve veće. Današnje sorte brojlera, one uzgojene za meso, u prosjeku imaju više od 6 kilograma. 1925. godine imali su 2,5 kilograma.

Pa kako su ti lanci brze hrane tako brzo uspjeli sa svojim sendvičima od piletine? Ptice lakše od 4,25 kilograma.

Ljetni okršaj usmjerio je pažnju Big Chicken -a na manju i manje bogatu sortu. Grudi malih ptica nedavno su dostigle gotovo trostruku cijenu grudi od "jumbo" devetkandura, što je povijesno velika razlika, kaže Russ Whitman iz istraživača robe Urner Barry.

Jumbo grudi bez kostiju u utorak su bile na rekordno niskih 87 centi po funti, dok su cijene manje verzije skočile na 2,53 dolara, najviše u godini, rekao je Urner Barry.

Što se tiče sendviča, mali je bolji. Za rezanje većeg dijela potrebno je mnogo truda, a šta čovjek radi sa trimom? Restorani žele proizvod koji je spreman za rad po pravim specifikacijama, rekao je David Maloni, izvršni potpredsjednik za analitiku pri konsultantu za lanac opskrbe ArrowStream.

"Sve je teže nabaviti tu" manju pticu ", pa plaćaju premiju", rekao je Maloni. Lanci brze hrane neće pristati na veće ptice, rekao je.

Chick-fil-A ukupna prodaja na njegovih 2.470 lokacija porasla je 13% prošle godine, potaknuta sendvičem od pržene piletine u bliskom lancu, prema Technomic podacima. Uspon kompanije doveo je do toga da je Mark Kalinowski iz Kalinowski Equity Research rekao da Chick-fil-A predstavlja "najveću konkurentnu prijetnju" McDonald'su u SAD-u. Prošle je sedmice Kalinowski poboljšao dionice McDonald'sa na rejting kupovine.

Popeyes Louisiana Kitchen, u vlasništvu Restaurant Brands International Inc., rekla je da je potražnja za njegovim novim sendvičem prošlog ljeta bila toliko velika da je prošla kroz, kako je mislila, nekoliko mjeseci opskrbe u 14 dana. Trebalo je do novembra da kompanija vrati sendvič. U trećem tromjesečju 2019, prodaja američkih Popeyes u istoj trgovini porasla je 10% na jedan od najvećih nivoa u dvije decenije.

KFC, kojim upravlja Yum Brands Inc., postigao je uspjeh, a prodaja sličnih trgovina pala je u prošlom tromjesečju. U oktobru je lanac rekao da njegov ograničeni vremenski sendvič sa piletinom od Cheetos-a nije privukao kupce. KFC nije odgovorio na zahtjeve za komentar.

S druge strane, McDonald's i Wendy's su se spremali. Krajem prošle godine McDonald's je počeo s testiranjem novih sendviča od piletine u nekoliko stotina restorana, uglavnom u Houstonu, Seattleu, Knoxvilleu, Tenn. I Augusta, Ga.

Kao i Chick-fil-A, Popeyes i KFC-ali ne i Wendy's-McDonald's dodaje sendviču mononatrijev glutamat. Iako je MSG općenito siguran, prema Upravi za hranu i lijekove, njegova upotreba je kontroverzna jer se neki ljudi žale na nuspojave poput glavobolje, utrnulosti i lupanja srca.

2017. godine Wendy's je rekla da je smanjila svoju prosječnu veličinu piletine za 20% kako bi poboljšala svoju "nježnost i sočnost".

"Vidjeli smo trenutne povratne informacije od naših kupaca, koji su nam rekli da su naši sendviči u cijeloj liniji piletine sočniji i nježniji", rekla je Liliana Esposito, glavna službenica za komunikacije lanca.

Popeyes i Chick-fil-A odbili su komentirati.

Najveći američki proizvođači piletine bili su mama o zalihama malih pilića. Perdue Farms Inc. i Koch Foods Inc. odbili su komentirati. Tyson Foods Inc., matična kompanija McDonald's dobavljača Keystone Foods, također je odbila komentirati.

Jayson Penn, izvršni direktor vrhunskog proizvođača Pilgrim's Pride Corp, rekao je prošle godine investitorima da je tržište malih ptica "vrlo zahtjevno". Cijena dionica kompanije se više nego udvostručila u 2019.

Nedostatak male piletine izgleda da će potrajati. Prošle godine do 16. novembra, peradarska industrija podigla je 10% više ptica iznad 7,76 kilograma, smatra se džambo, nego što je u istom razdoblju 2018. godine, rekla je Whitman Urner Barry. Mali su zabilježili pad broja zaposlenih od 2%.

"Kakav god rast potražnje mogli imati na manjim grudima, nema nove ponude koja bi zadovoljila tu potražnju", rekao je Will Sawyer, ekonomist životinjskih proteina u ruralnoj zajmodavki CoBank ACB iz Kolorada. "Svi žele zalogaj s tog tržišta."

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U ratu brze hrane pobjeda ide onima koji imaju male piliće

Titani brze hrane, upleteni u bitku sa sendvičima od piletine, pokušavaju međusobno pobijediti malo oružje.

Male kokoši, čije se grudi od četvrt kilograma savršeno uklapaju u lepinju, pokazale su se bitnima za ratne napore. Pritom je sve teže doći do njih.

Manjak manjih ptica izbacio je iz kolosijeka izazov Popeyesa aktuelnom prvaku Chick-fil-A prošlog ljeta, a većina sitne peradi prodaje se u trgovinama, a ne u lančanim restoranima. Sada će se ponuda dodatno testirati jer sve više konkurenata uskače u sukob.

McDonald's Corp., najveći svjetski lanac restorana, testira nove sendviče od pržene piletine u četiri grada SAD -a s dodatkom popita MSG -a, kontroverznog pojačivača okusa za koji kaže da ga ne koristi u svom nacionalnom jelovniku. Wendy's Co. ulaže sve, potrošivši 30 miliona dolara na jačanje lanca snabdijevanja piletinom.

"Potrošači ne žele velike i neukusne velike piliće", rekao je Scott Sechler, vlasnik proizvođača peradi Bell & amp Evans. Postoji „sve veća potražnja potrošača za manjim pticama vrhunskog kvaliteta“.

Piletina je dugo bila najpopularnije meso u Americi. U SAD -u se proždire više piletine nego bilo gdje drugdje u svijetu - u prosjeku 93,5 kilograma po osobi prošle godine, prema podacima Nacionalnog vijeća za piletinu. Ptice su s godinama postajale sve veće. Današnje sorte brojlera, one uzgojene za meso, u prosjeku imaju više od 6 kilograma. 1925. godine imali su 2,5 kilograma.

Pa kako su ti lanci brze hrane tako brzo uspjeli sa svojim sendvičima od piletine? Ptice lakše od 4,25 kilograma.

Ljetni okršaj usmjerio je pažnju Big Chicken -a na manju i manje bogatu sortu. Grudi malih ptica nedavno su dostigle gotovo trostruku cijenu grudi od "jumbo" devet-metarske, što je povijesno velika razlika, kaže Russ Whitman iz istraživača robe Urner Barry.

Jumbo grudi bez kostiju u utorak su bile na rekordno niskih 87 centi po funti, dok su cijene manje verzije skočile na 2,53 dolara, najviše u godini, rekao je Urner Barry.

Što se tiče sendviča, mali je bolji. Za rezanje većeg dijela potrebno je mnogo truda, a šta čovjek radi sa trimom? Restorani žele proizvod koji je spreman za rad po pravim specifikacijama, rekao je David Maloni, izvršni potpredsjednik za analitiku pri konsultantu za lanac opskrbe ArrowStream.

"Sve je teže nabaviti tu" manju pticu ", pa plaćaju premiju", rekao je Maloni. Lanci brze hrane neće pristati na veće ptice, rekao je.

Chick-fil-A ukupna prodaja na njegovih 2.470 lokacija porasla je 13% prošle godine, potaknuta sendvičem od pržene piletine u bliskom lancu, prema podacima Technomic-a. Uspon kompanije doveo je do toga da je Mark Kalinowski iz Kalinowski Equity Research rekao da Chick-fil-A predstavlja "najveću konkurentnu prijetnju" McDonald'su u SAD-u. Kalinowski je prošle sedmice povećao dionice McDonald'sa na rejting kupovine.

Popeyes Louisiana Kitchen, u vlasništvu Restaurant Brands International Inc., rekla je da je potražnja za njegovim novim sendvičem prošlog ljeta bila toliko velika da je prošla kroz ono što je mislila da će biti nekoliko mjeseci opskrbe u 14 dana. Trebalo je do novembra da kompanija vrati sendvič. U trećem tromjesečju 2019, prodaja američkih Popeyes u istoj trgovini porasla je 10% na jedan od najvećih nivoa u dvije decenije.

KFC, kojim upravlja Yum Brands Inc., postigao je uspjeh, a prodaja sličnih trgovina pala je u prošlom tromjesečju. U oktobru je lanac rekao da njegov ograničeni vremenski sendvič sa piletinom od Cheetos-a nije privukao kupce. KFC nije odgovorio na zahtjeve za komentar.

S druge strane, McDonald's i Wendy's su se spremali. Krajem prošle godine McDonald’s je počeo s testiranjem novih sendviča od piletine u nekoliko stotina restorana, uglavnom u Houstonu, Seattleu, Knoxvilleu, Tenn. I Augusta, Ga.

Kao i Chick-fil-A, Popeyes i KFC-ali ne i Wendy's-McDonald's dodaje sendvič mononatrijevog glutamata. Iako je MSG općenito siguran, prema Upravi za hranu i lijekove, njegova upotreba je kontroverzna jer se neki ljudi žale na nuspojave poput glavobolje, utrnulosti i lupanja srca.

2017. godine Wendy’s je rekla da je smanjila svoju prosječnu veličinu piletine za 20% kako bi poboljšala svoju "nježnost i sočnost".

"Vidjeli smo trenutne povratne informacije od naših kupaca, koji su nam rekli da su naši sendviči u cijeloj liniji piletine sočniji i nježniji", rekla je Liliana Esposito, glavna službenica za komunikacije lanca.

Popeyes i Chick-fil-A odbili su komentirati.

Najveći američki proizvođači piletine bili su mama o zalihama malih pilića. Perdue Farms Inc. i Koch Foods Inc. odbili su komentirati. Tyson Foods Inc., matična kompanija McDonald's dobavljača Keystone Foods, također je odbila komentirati.

Jayson Penn, izvršni direktor vrhunskog proizvođača Pilgrim's Pride Corp, rekao je prošle godine investitorima da je tržište malih ptica "vrlo zahtjevno". Cijena dionica kompanije se više nego udvostručila u 2019.

Nedostatak piletine izgleda da će potrajati. Prošle godine do 16. novembra, peradarska industrija podigla je 10% više ptica iznad 7,76 kilograma, što se smatra džambo, nego u istom periodu 2018. godine, rekla je Urner Barry's Whitman. Mali su zabilježili pad broja zaposlenih za 2%.

"Kakav god rast potražnje mogli imati na manjim grudima, nema nove ponude koja bi zadovoljila tu potražnju", rekao je Will Sawyer, ekonomist životinjskih bjelančevina u ruralnom kreditoru CoBank ACB iz Kolorada. "Svi žele zalogaj s tog tržišta."

Vaš vodič kroz našu novu ekonomsku stvarnost.

Nabavite naš besplatni poslovni bilten za uvide i savjete za snalaženje.

Možda ćete povremeno primati promotivni sadržaj iz Los Angeles Timesa.


U ratu brze hrane pobjeda ide onima koji imaju male piliće

Titani brze hrane, upleteni u bitku sa pilećim sendvičima, pokušavaju međusobno pobijediti malo oružje.

Male kokoši, čije se grudi od četvrt kilograma savršeno uklapaju u lepinju, pokazale su se bitnima za ratne napore. Pritom je sve teže doći do njih.

Nedostatak manjih ptica izbacio je iz vida Popeyes izazov aktuelnom prvaku Chick-fil-A prošlog ljeta, a većina sitne peradi prodaje se u trgovinama, a ne u lančanim restoranima. Sada će se ponuda dodatno testirati jer sve više konkurenata uskače u sukob.

McDonald’s Corp., the world’s biggest restaurant chain, is testing new fried chicken sandwiches in four U.S. cities with the added pop of MSG, a controversial flavor enhancer it says it doesn’t use in its national menu. Wendy’s Co. is going all in, spending $30 million to beef up its chicken supply chain.

“Consumers don’t want tough and tasteless big chickens,” said Scott Sechler, owner of poultry producer Bell & Evans. There’s “increasing consumer demand for smaller, premium-quality birds.”

Chicken has been the most popular meat in America for a long time. More chicken is devoured in the U.S. than anywhere else in the world — an average of 93.5 pounds per person last year, according to the National Chicken Council. The birds have been getting progressively bigger over the years. Today’s broiler varieties, the ones raised for meat, average more than 6 pounds each. In 1925, they weighed 2.5 pounds.

So how did these fast-food chains so quickly find success with their chicken sandwiches? Birds lighter than 4.25 pounds.

The summer skirmish focused Big Chicken’s attention on the smaller and less plentiful variety. Breasts from wee birds recently reached nearly triple the cost of breasts from a “jumbo” nine-pounder, a historically wide difference, according to Russ Whitman of commodity researcher Urner Barry.

Jumbo boneless breasts on Tuesday were at a record low of 87 cents a pound, while prices for the smaller version jumped to $2.53, the highest in a year, Urner Barry said.

When it comes to sandwiches, small is better. Cutting up a bigger portion takes labor, and what does one do with the trim? Restaurants want product that comes ready to go at the right specifications, said David Maloni, executive vice president of analytics at supply-chain consultant ArrowStream.

“It’s getting harder and harder to get that” smaller bird, “so they’re paying a premium,” Maloni said. The fast-food chains won’t settle for bigger birds, he said.

Chick-fil-A total sales at its 2,470 locations rose 13% last year, boosted by the closely held chain’s fried chicken sandwich, according to Technomic data. The company’s ascendancy led Mark Kalinowski of Kalinowski Equity Research to say that Chick-fil-A poses “the largest competitive threat” to McDonald’s in the U.S. Last week, Kalinowski upgraded McDonald’s stock to a buy rating.

Popeyes Louisiana Kitchen, owned by Restaurant Brands International Inc., said the demand for its new sandwich last summer was so overwhelming that it ran through what it thought would be several months of supply in 14 days. It took until November for the company to bring the sandwich back. In the third quarter of 2019, same-store U.S. Popeyes sales rose 10% to one of the highest levels in two decades.

KFC, operated by Yum Brands Inc., took a hit, with comparable-store sales dropping last quarter. In October, the chain said its limited-time Cheetos-chicken sandwich didn’t catch on with customers. KFC didn’t respond to requests for comment.

McDonald’s and Wendy’s, on the other hand, have been gearing up. Late last year, McDonald’s began testing new chicken sandwiches in a couple hundred restaurants, mostly in Houston, Seattle, Knoxville, Tenn., and Augusta, Ga.

Like Chick-fil-A, Popeyes and KFC — but not Wendy’s — McDonald’s is adding monosodium glutamate to its sandwich. While MSG is generally safe, according to the Food and Drug Administration, its use is controversial because some people complain of side effects such as headache, numbness and heart palpitations.

In 2017, Wendy’s said it was slashing its average chicken size by 20% to improve its “tenderness and juiciness.”

“We saw instant feedback from our customers, who told us our sandwiches across the entire chicken lineup were juicier and more tender,” said Liliana Esposito, chief communications officer for the chain.

Popeyes and Chick-fil-A declined to comment.

The biggest U.S. chicken producers were mum about their supplies of little chickens. Perdue Farms Inc. and Koch Foods Inc. declined to comment. Tyson Foods Inc., parent company of McDonald’s supplier Keystone Foods, also declined to comment.

Jayson Penn, chief executive of top producer Pilgrim’s Pride Corp., told investors last year that the market for small birds was “very call-it-tight.” The company’s share price more than doubled in 2019.

The little-chicken shortfall looks like it’ll persist. Last year through Nov. 16, the poultry industry raised 10% more birds above 7.76 pounds, considered jumbo, than they did in the same period in 2018, Urner Barry’s Whitman said. The small ones saw a headcount drop of 2%.

“Whatever demand growth we might have on smaller breasts, there’s no new supply to meet that demand,” said Will Sawyer, an animal-protein economist at Colorado-based rural lender CoBank ACB. “Everyone wants a bite out of that market.”

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Get our free business newsletter for insights and tips for getting by.

Možda ćete povremeno primati promotivni sadržaj iz Los Angeles Timesa.


In fast-food war, victory goes to those who have the little chickens

Fast-food titans, embroiled in a chicken sandwich battle, are trying to beat one another with small weapons.

Little chickens, whose quarter-pound breasts fit perfectly inside a bun, are proving essential to the war effort. In the process, they’re getting harder to come by.

A shortage of the smaller birds derailed the Popeyes challenge to reigning champion Chick-fil-A last summer, and most petite poultry are sold in grocery stores, not in chain restaurants. Now the supply will be further tested as more competitors jump into the fray.

McDonald’s Corp., the world’s biggest restaurant chain, is testing new fried chicken sandwiches in four U.S. cities with the added pop of MSG, a controversial flavor enhancer it says it doesn’t use in its national menu. Wendy’s Co. is going all in, spending $30 million to beef up its chicken supply chain.

“Consumers don’t want tough and tasteless big chickens,” said Scott Sechler, owner of poultry producer Bell & Evans. There’s “increasing consumer demand for smaller, premium-quality birds.”

Chicken has been the most popular meat in America for a long time. More chicken is devoured in the U.S. than anywhere else in the world — an average of 93.5 pounds per person last year, according to the National Chicken Council. The birds have been getting progressively bigger over the years. Today’s broiler varieties, the ones raised for meat, average more than 6 pounds each. In 1925, they weighed 2.5 pounds.

So how did these fast-food chains so quickly find success with their chicken sandwiches? Birds lighter than 4.25 pounds.

The summer skirmish focused Big Chicken’s attention on the smaller and less plentiful variety. Breasts from wee birds recently reached nearly triple the cost of breasts from a “jumbo” nine-pounder, a historically wide difference, according to Russ Whitman of commodity researcher Urner Barry.

Jumbo boneless breasts on Tuesday were at a record low of 87 cents a pound, while prices for the smaller version jumped to $2.53, the highest in a year, Urner Barry said.

When it comes to sandwiches, small is better. Cutting up a bigger portion takes labor, and what does one do with the trim? Restaurants want product that comes ready to go at the right specifications, said David Maloni, executive vice president of analytics at supply-chain consultant ArrowStream.

“It’s getting harder and harder to get that” smaller bird, “so they’re paying a premium,” Maloni said. The fast-food chains won’t settle for bigger birds, he said.

Chick-fil-A total sales at its 2,470 locations rose 13% last year, boosted by the closely held chain’s fried chicken sandwich, according to Technomic data. The company’s ascendancy led Mark Kalinowski of Kalinowski Equity Research to say that Chick-fil-A poses “the largest competitive threat” to McDonald’s in the U.S. Last week, Kalinowski upgraded McDonald’s stock to a buy rating.

Popeyes Louisiana Kitchen, owned by Restaurant Brands International Inc., said the demand for its new sandwich last summer was so overwhelming that it ran through what it thought would be several months of supply in 14 days. It took until November for the company to bring the sandwich back. In the third quarter of 2019, same-store U.S. Popeyes sales rose 10% to one of the highest levels in two decades.

KFC, operated by Yum Brands Inc., took a hit, with comparable-store sales dropping last quarter. In October, the chain said its limited-time Cheetos-chicken sandwich didn’t catch on with customers. KFC didn’t respond to requests for comment.

McDonald’s and Wendy’s, on the other hand, have been gearing up. Late last year, McDonald’s began testing new chicken sandwiches in a couple hundred restaurants, mostly in Houston, Seattle, Knoxville, Tenn., and Augusta, Ga.

Like Chick-fil-A, Popeyes and KFC — but not Wendy’s — McDonald’s is adding monosodium glutamate to its sandwich. While MSG is generally safe, according to the Food and Drug Administration, its use is controversial because some people complain of side effects such as headache, numbness and heart palpitations.

In 2017, Wendy’s said it was slashing its average chicken size by 20% to improve its “tenderness and juiciness.”

“We saw instant feedback from our customers, who told us our sandwiches across the entire chicken lineup were juicier and more tender,” said Liliana Esposito, chief communications officer for the chain.

Popeyes and Chick-fil-A declined to comment.

The biggest U.S. chicken producers were mum about their supplies of little chickens. Perdue Farms Inc. and Koch Foods Inc. declined to comment. Tyson Foods Inc., parent company of McDonald’s supplier Keystone Foods, also declined to comment.

Jayson Penn, chief executive of top producer Pilgrim’s Pride Corp., told investors last year that the market for small birds was “very call-it-tight.” The company’s share price more than doubled in 2019.

The little-chicken shortfall looks like it’ll persist. Last year through Nov. 16, the poultry industry raised 10% more birds above 7.76 pounds, considered jumbo, than they did in the same period in 2018, Urner Barry’s Whitman said. The small ones saw a headcount drop of 2%.

“Whatever demand growth we might have on smaller breasts, there’s no new supply to meet that demand,” said Will Sawyer, an animal-protein economist at Colorado-based rural lender CoBank ACB. “Everyone wants a bite out of that market.”

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Get our free business newsletter for insights and tips for getting by.

Možda ćete povremeno primati promotivni sadržaj iz Los Angeles Timesa.


In fast-food war, victory goes to those who have the little chickens

Fast-food titans, embroiled in a chicken sandwich battle, are trying to beat one another with small weapons.

Little chickens, whose quarter-pound breasts fit perfectly inside a bun, are proving essential to the war effort. In the process, they’re getting harder to come by.

A shortage of the smaller birds derailed the Popeyes challenge to reigning champion Chick-fil-A last summer, and most petite poultry are sold in grocery stores, not in chain restaurants. Now the supply will be further tested as more competitors jump into the fray.

McDonald’s Corp., the world’s biggest restaurant chain, is testing new fried chicken sandwiches in four U.S. cities with the added pop of MSG, a controversial flavor enhancer it says it doesn’t use in its national menu. Wendy’s Co. is going all in, spending $30 million to beef up its chicken supply chain.

“Consumers don’t want tough and tasteless big chickens,” said Scott Sechler, owner of poultry producer Bell & Evans. There’s “increasing consumer demand for smaller, premium-quality birds.”

Chicken has been the most popular meat in America for a long time. More chicken is devoured in the U.S. than anywhere else in the world — an average of 93.5 pounds per person last year, according to the National Chicken Council. The birds have been getting progressively bigger over the years. Today’s broiler varieties, the ones raised for meat, average more than 6 pounds each. In 1925, they weighed 2.5 pounds.

So how did these fast-food chains so quickly find success with their chicken sandwiches? Birds lighter than 4.25 pounds.

The summer skirmish focused Big Chicken’s attention on the smaller and less plentiful variety. Breasts from wee birds recently reached nearly triple the cost of breasts from a “jumbo” nine-pounder, a historically wide difference, according to Russ Whitman of commodity researcher Urner Barry.

Jumbo boneless breasts on Tuesday were at a record low of 87 cents a pound, while prices for the smaller version jumped to $2.53, the highest in a year, Urner Barry said.

When it comes to sandwiches, small is better. Cutting up a bigger portion takes labor, and what does one do with the trim? Restaurants want product that comes ready to go at the right specifications, said David Maloni, executive vice president of analytics at supply-chain consultant ArrowStream.

“It’s getting harder and harder to get that” smaller bird, “so they’re paying a premium,” Maloni said. The fast-food chains won’t settle for bigger birds, he said.

Chick-fil-A total sales at its 2,470 locations rose 13% last year, boosted by the closely held chain’s fried chicken sandwich, according to Technomic data. The company’s ascendancy led Mark Kalinowski of Kalinowski Equity Research to say that Chick-fil-A poses “the largest competitive threat” to McDonald’s in the U.S. Last week, Kalinowski upgraded McDonald’s stock to a buy rating.

Popeyes Louisiana Kitchen, owned by Restaurant Brands International Inc., said the demand for its new sandwich last summer was so overwhelming that it ran through what it thought would be several months of supply in 14 days. It took until November for the company to bring the sandwich back. In the third quarter of 2019, same-store U.S. Popeyes sales rose 10% to one of the highest levels in two decades.

KFC, operated by Yum Brands Inc., took a hit, with comparable-store sales dropping last quarter. In October, the chain said its limited-time Cheetos-chicken sandwich didn’t catch on with customers. KFC didn’t respond to requests for comment.

McDonald’s and Wendy’s, on the other hand, have been gearing up. Late last year, McDonald’s began testing new chicken sandwiches in a couple hundred restaurants, mostly in Houston, Seattle, Knoxville, Tenn., and Augusta, Ga.

Like Chick-fil-A, Popeyes and KFC — but not Wendy’s — McDonald’s is adding monosodium glutamate to its sandwich. While MSG is generally safe, according to the Food and Drug Administration, its use is controversial because some people complain of side effects such as headache, numbness and heart palpitations.

In 2017, Wendy’s said it was slashing its average chicken size by 20% to improve its “tenderness and juiciness.”

“We saw instant feedback from our customers, who told us our sandwiches across the entire chicken lineup were juicier and more tender,” said Liliana Esposito, chief communications officer for the chain.

Popeyes and Chick-fil-A declined to comment.

The biggest U.S. chicken producers were mum about their supplies of little chickens. Perdue Farms Inc. and Koch Foods Inc. declined to comment. Tyson Foods Inc., parent company of McDonald’s supplier Keystone Foods, also declined to comment.

Jayson Penn, chief executive of top producer Pilgrim’s Pride Corp., told investors last year that the market for small birds was “very call-it-tight.” The company’s share price more than doubled in 2019.

The little-chicken shortfall looks like it’ll persist. Last year through Nov. 16, the poultry industry raised 10% more birds above 7.76 pounds, considered jumbo, than they did in the same period in 2018, Urner Barry’s Whitman said. The small ones saw a headcount drop of 2%.

“Whatever demand growth we might have on smaller breasts, there’s no new supply to meet that demand,” said Will Sawyer, an animal-protein economist at Colorado-based rural lender CoBank ACB. “Everyone wants a bite out of that market.”

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In fast-food war, victory goes to those who have the little chickens

Fast-food titans, embroiled in a chicken sandwich battle, are trying to beat one another with small weapons.

Little chickens, whose quarter-pound breasts fit perfectly inside a bun, are proving essential to the war effort. In the process, they’re getting harder to come by.

A shortage of the smaller birds derailed the Popeyes challenge to reigning champion Chick-fil-A last summer, and most petite poultry are sold in grocery stores, not in chain restaurants. Now the supply will be further tested as more competitors jump into the fray.

McDonald’s Corp., the world’s biggest restaurant chain, is testing new fried chicken sandwiches in four U.S. cities with the added pop of MSG, a controversial flavor enhancer it says it doesn’t use in its national menu. Wendy’s Co. is going all in, spending $30 million to beef up its chicken supply chain.

“Consumers don’t want tough and tasteless big chickens,” said Scott Sechler, owner of poultry producer Bell & Evans. There’s “increasing consumer demand for smaller, premium-quality birds.”

Chicken has been the most popular meat in America for a long time. More chicken is devoured in the U.S. than anywhere else in the world — an average of 93.5 pounds per person last year, according to the National Chicken Council. The birds have been getting progressively bigger over the years. Today’s broiler varieties, the ones raised for meat, average more than 6 pounds each. In 1925, they weighed 2.5 pounds.

So how did these fast-food chains so quickly find success with their chicken sandwiches? Birds lighter than 4.25 pounds.

The summer skirmish focused Big Chicken’s attention on the smaller and less plentiful variety. Breasts from wee birds recently reached nearly triple the cost of breasts from a “jumbo” nine-pounder, a historically wide difference, according to Russ Whitman of commodity researcher Urner Barry.

Jumbo boneless breasts on Tuesday were at a record low of 87 cents a pound, while prices for the smaller version jumped to $2.53, the highest in a year, Urner Barry said.

When it comes to sandwiches, small is better. Cutting up a bigger portion takes labor, and what does one do with the trim? Restaurants want product that comes ready to go at the right specifications, said David Maloni, executive vice president of analytics at supply-chain consultant ArrowStream.

“It’s getting harder and harder to get that” smaller bird, “so they’re paying a premium,” Maloni said. The fast-food chains won’t settle for bigger birds, he said.

Chick-fil-A total sales at its 2,470 locations rose 13% last year, boosted by the closely held chain’s fried chicken sandwich, according to Technomic data. The company’s ascendancy led Mark Kalinowski of Kalinowski Equity Research to say that Chick-fil-A poses “the largest competitive threat” to McDonald’s in the U.S. Last week, Kalinowski upgraded McDonald’s stock to a buy rating.

Popeyes Louisiana Kitchen, owned by Restaurant Brands International Inc., said the demand for its new sandwich last summer was so overwhelming that it ran through what it thought would be several months of supply in 14 days. It took until November for the company to bring the sandwich back. In the third quarter of 2019, same-store U.S. Popeyes sales rose 10% to one of the highest levels in two decades.

KFC, operated by Yum Brands Inc., took a hit, with comparable-store sales dropping last quarter. In October, the chain said its limited-time Cheetos-chicken sandwich didn’t catch on with customers. KFC didn’t respond to requests for comment.

McDonald’s and Wendy’s, on the other hand, have been gearing up. Late last year, McDonald’s began testing new chicken sandwiches in a couple hundred restaurants, mostly in Houston, Seattle, Knoxville, Tenn., and Augusta, Ga.

Like Chick-fil-A, Popeyes and KFC — but not Wendy’s — McDonald’s is adding monosodium glutamate to its sandwich. While MSG is generally safe, according to the Food and Drug Administration, its use is controversial because some people complain of side effects such as headache, numbness and heart palpitations.

In 2017, Wendy’s said it was slashing its average chicken size by 20% to improve its “tenderness and juiciness.”

“We saw instant feedback from our customers, who told us our sandwiches across the entire chicken lineup were juicier and more tender,” said Liliana Esposito, chief communications officer for the chain.

Popeyes and Chick-fil-A declined to comment.

The biggest U.S. chicken producers were mum about their supplies of little chickens. Perdue Farms Inc. and Koch Foods Inc. declined to comment. Tyson Foods Inc., parent company of McDonald’s supplier Keystone Foods, also declined to comment.

Jayson Penn, chief executive of top producer Pilgrim’s Pride Corp., told investors last year that the market for small birds was “very call-it-tight.” The company’s share price more than doubled in 2019.

The little-chicken shortfall looks like it’ll persist. Last year through Nov. 16, the poultry industry raised 10% more birds above 7.76 pounds, considered jumbo, than they did in the same period in 2018, Urner Barry’s Whitman said. The small ones saw a headcount drop of 2%.

“Whatever demand growth we might have on smaller breasts, there’s no new supply to meet that demand,” said Will Sawyer, an animal-protein economist at Colorado-based rural lender CoBank ACB. “Everyone wants a bite out of that market.”

Your guide to our new economic reality.

Get our free business newsletter for insights and tips for getting by.

Možda ćete povremeno primati promotivni sadržaj iz Los Angeles Timesa.


In fast-food war, victory goes to those who have the little chickens

Fast-food titans, embroiled in a chicken sandwich battle, are trying to beat one another with small weapons.

Little chickens, whose quarter-pound breasts fit perfectly inside a bun, are proving essential to the war effort. In the process, they’re getting harder to come by.

A shortage of the smaller birds derailed the Popeyes challenge to reigning champion Chick-fil-A last summer, and most petite poultry are sold in grocery stores, not in chain restaurants. Now the supply will be further tested as more competitors jump into the fray.

McDonald’s Corp., the world’s biggest restaurant chain, is testing new fried chicken sandwiches in four U.S. cities with the added pop of MSG, a controversial flavor enhancer it says it doesn’t use in its national menu. Wendy’s Co. is going all in, spending $30 million to beef up its chicken supply chain.

“Consumers don’t want tough and tasteless big chickens,” said Scott Sechler, owner of poultry producer Bell & Evans. There’s “increasing consumer demand for smaller, premium-quality birds.”

Chicken has been the most popular meat in America for a long time. More chicken is devoured in the U.S. than anywhere else in the world — an average of 93.5 pounds per person last year, according to the National Chicken Council. The birds have been getting progressively bigger over the years. Today’s broiler varieties, the ones raised for meat, average more than 6 pounds each. In 1925, they weighed 2.5 pounds.

So how did these fast-food chains so quickly find success with their chicken sandwiches? Birds lighter than 4.25 pounds.

The summer skirmish focused Big Chicken’s attention on the smaller and less plentiful variety. Breasts from wee birds recently reached nearly triple the cost of breasts from a “jumbo” nine-pounder, a historically wide difference, according to Russ Whitman of commodity researcher Urner Barry.

Jumbo boneless breasts on Tuesday were at a record low of 87 cents a pound, while prices for the smaller version jumped to $2.53, the highest in a year, Urner Barry said.

When it comes to sandwiches, small is better. Cutting up a bigger portion takes labor, and what does one do with the trim? Restaurants want product that comes ready to go at the right specifications, said David Maloni, executive vice president of analytics at supply-chain consultant ArrowStream.

“It’s getting harder and harder to get that” smaller bird, “so they’re paying a premium,” Maloni said. The fast-food chains won’t settle for bigger birds, he said.

Chick-fil-A total sales at its 2,470 locations rose 13% last year, boosted by the closely held chain’s fried chicken sandwich, according to Technomic data. The company’s ascendancy led Mark Kalinowski of Kalinowski Equity Research to say that Chick-fil-A poses “the largest competitive threat” to McDonald’s in the U.S. Last week, Kalinowski upgraded McDonald’s stock to a buy rating.

Popeyes Louisiana Kitchen, owned by Restaurant Brands International Inc., said the demand for its new sandwich last summer was so overwhelming that it ran through what it thought would be several months of supply in 14 days. It took until November for the company to bring the sandwich back. In the third quarter of 2019, same-store U.S. Popeyes sales rose 10% to one of the highest levels in two decades.

KFC, operated by Yum Brands Inc., took a hit, with comparable-store sales dropping last quarter. In October, the chain said its limited-time Cheetos-chicken sandwich didn’t catch on with customers. KFC didn’t respond to requests for comment.

McDonald’s and Wendy’s, on the other hand, have been gearing up. Late last year, McDonald’s began testing new chicken sandwiches in a couple hundred restaurants, mostly in Houston, Seattle, Knoxville, Tenn., and Augusta, Ga.

Like Chick-fil-A, Popeyes and KFC — but not Wendy’s — McDonald’s is adding monosodium glutamate to its sandwich. While MSG is generally safe, according to the Food and Drug Administration, its use is controversial because some people complain of side effects such as headache, numbness and heart palpitations.

In 2017, Wendy’s said it was slashing its average chicken size by 20% to improve its “tenderness and juiciness.”

“We saw instant feedback from our customers, who told us our sandwiches across the entire chicken lineup were juicier and more tender,” said Liliana Esposito, chief communications officer for the chain.

Popeyes and Chick-fil-A declined to comment.

The biggest U.S. chicken producers were mum about their supplies of little chickens. Perdue Farms Inc. and Koch Foods Inc. declined to comment. Tyson Foods Inc., parent company of McDonald’s supplier Keystone Foods, also declined to comment.

Jayson Penn, chief executive of top producer Pilgrim’s Pride Corp., told investors last year that the market for small birds was “very call-it-tight.” The company’s share price more than doubled in 2019.

The little-chicken shortfall looks like it’ll persist. Last year through Nov. 16, the poultry industry raised 10% more birds above 7.76 pounds, considered jumbo, than they did in the same period in 2018, Urner Barry’s Whitman said. The small ones saw a headcount drop of 2%.

“Whatever demand growth we might have on smaller breasts, there’s no new supply to meet that demand,” said Will Sawyer, an animal-protein economist at Colorado-based rural lender CoBank ACB. “Everyone wants a bite out of that market.”

Your guide to our new economic reality.

Get our free business newsletter for insights and tips for getting by.

Možda ćete povremeno primati promotivni sadržaj iz Los Angeles Timesa.


Pogledajte video: Massive Chick-Fil-A Feast MUKBANG (Oktobar 2021).